Executive Summary

TRRINGO, a part of the Mahindra Group, is India’s foremost organized rental services for tractors and agricultural equipment. It aims to add value to 1 million farmers in the next one year. Since its inception in March 2016, TRRINGO has expanded its operations in 5 states – Karnataka, Maharashtra, Gujarat, Rajasthan, and Madhya Pradesh and has made tractors and farming equipment available to more than 1 lac farmers across. The farming equipment rental sector is unorganized and equipment are not in the reach of most farmers. With Trringo, they want to bring a revolution by making the best of equipment to farmers with just a call or tap of a button if they have a mobile app.

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