Executive Summary

This popular quiz show first aired in 2000 and for almost a decade it has been airing on a leading Indian T.V network. Participants are quizzed on a variety of topics and the questions get progressively more difficult, as they move forward. The audience at home can also play along, through the network’s app, in near real-time. By pre-registering for the game, they stand the chance of winning millions, by simply correctly answering the questions.

 

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