User experience (UX) plays a paramount role in achieving organizational goals. The success or failure of a project depends on the level of user experience. Every organization is striving to improve the overall experience of the product and delivering quality service to meet customer satisfaction. On the other hand, they make use of various strategies to enhance the user experience. Generally, there are 7 factors that influence the user experience of a project and they are
- Useful
- Usable
- Credible
- Findable
- Desirable
- Accessible
- Valuable
Factor #1. Useful
An organization launches the product with the intention of meeting customer needs. People are more obsessed to purchase a brand or company product that yields better results, quickly and effectively. When you make the products that are not useful for the customer, they might get a bad impression on it. So, make sure that you are delivering the products that are useful for customers in a vast manner.
Factor #2. Usable
The products or services that are offered by your company should be ready-to-use. In addition, it is mandatory for you to support the users to achieve their goal effectively and efficiently. So, it is a must to consider the usability feature as critical and develop the products. The first generation of products or services may contain less usability that must be rectified in the second generation and it should be continued to an advanced level.
Factor #3. Findable
An organization must promote their product or service to publish them amid society. Only then people would come to know about your business and reach you to fulfill their needs. Hence, findability feature is very essential for all businesses. It is better to publish your brand in the newspapers, websites, social media platforms and many more platforms that are exclusively available for promotion.
Factor #4. Credible
The trust of the customers on your product or service is termed as the credible factor of user experience. The trust that you build for your brand among people matters more in your success.
As customers are spending their time as well as money on your company you should never fail to deliver your quality service. Also, implement various business strategies such as adding testimonials, portfolios or partner reference to improve the credibility of your business.
Factor #5. Desirable
The desirable factor is nothing but the reaching level of your product or service in the target market. The most-welcomed products have a more desirable feature for their brand, design, usage, and cost.
The improvement of desirable factor will help you to get more customers with the satisfied one thereby enhancing your business. So, put much effort to improve the value of your brand for achieving better user experience. The desirable factor is measured when you have a comeback of satisfied customers which play a vital role in enhancing your business. It is, therefore, essential to increase your brand value which could result in better user experience.
Factor #6. Accessible
Accessibility is one amongst the essential factor of user experience which denotes that introduction of a product or service and making the same access to all kind of people. For instance, physically challenged people should benefit from your business.
The products made shouldn’t be created for a certain community as it can result in deteriorating the value of your brand. It is important to create a good strategic plan while deciding to start a business which would help develop accessible products to society.
Factor #7. Valuable
Whenever you deliver a product or service, ensure that it brings the best results which add value to your brand. The product should not affect the values of both the company and customers in the long run. The lack of value on either side may spoil your business reputation.
Design your business in such a way that it boosts up your reputation rather than lowering it. In addition to this, you can improve the user experience or value factor by providing chances for customers to say their feedback on your website through reviews.
Final Thoughts
To conclude, these seven factors play a vital role in influencing the user experience in an organization. Go through these factors to understand the core concept and develop your business in accordance with it. Adopt seven factors and enhance the user experience of your brand successfully!
